If you are running ads for your ecommerce store then you need to know your numbers. This calculator will give you the baseline to either run ads yourself or cross reference your agency.
$27.00
Do you know your BROAS (Break Even Return on Ad spend). This means how much return on ad spend you need to break even. You should also understand this number when looking at your MER (Marketing Efficiency Number) which is the revenue you make with the cost of ad spend and agency fees included.
This calculator will give you insight into calculating your BROAS, MER, Profit and provides a forecast of spend if you hit certain metrics.
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